Strategic copywriting and content strategy
About me
I’m a seasoned storyteller with a degree in English Literature and a knack for helping brands craft compelling narratives that drive results.
What I do
I specialize in creating engaging content across various mediums, including social media, brand messaging, and thought leadership. Combining creative vision with data-driven insights, I help brands enhance their presence and foster meaningful connections with audiences.
Areas of Expertise
Having worked across a myriad of industries, I understand the unique dynamics of each sector and tailor my approach to their specific needs.
Key industries include:
Technology | Enterprise SaaS | Healthcare and Wellness | Financial Services and Fintech | Sustainability and ESG
Selected work
Here’s my career condensed to a few bullets.
Work experience
NAX Group (2022 - 2024) | Head of Content |
Episource, LLC (2020 - 2022) | Marketing Communications Manager |
BCG Digital Ventures (2017 - 2019) | Senior Global Editorial Strategist |
Independent Consultant (2012 - Present) | Copywriter & Brand Strategist |
Education
University of Iowa | B.A., English Literature |
Trinity University | Irish Writing Program |
The New School | Extension Writing Program |
UCLA | Extension Writing Program |
Services
Copywriting
Engaging digital content—whether it’s web copy, blogs, social media posts, or case studies—that connects with audiences and drives action.
Content Strategy
Develop and execute comprehensive content strategies that align with brand goals, ensuring impact across all digital platforms.
Brand Positioning
Strategically position your brand in the market to stand out, resonate with target audiences, and communicate your value across all channels.
UX, Web/Digital
Craft compelling user experiences and web content that capture attention and drive engagement and conversions.